visitnewyork.com
Year-Over-Year Growth & Media Kit
Headline Numbers — April 2025 vs. April 2026
| Metric | Apr 2025 | Apr 2026 | Change | Growth |
|---|---|---|---|---|
| Unique Visitors | 5,836 | 17,272 | +11,436 | +196% |
| Pageviews | 12,285 | 26,206 | +13,921 | +113% |
| Pages / Visitor (est.) | 2.10 | 1.52 | −0.58 | −28% |
| Homepage Pageviews | 7,002 | 11,990 | +4,988 | +71% |
U.S. Hits & Pageviews — May 2025 through April 2026
| Month | Total Hits | Total Pageviews | Top Country | #2 Country |
|---|---|---|---|---|
| May 2025 | ~130,842 | ~12,900 | 🇺🇸 US — 66,160 | 🇬🇧 UK — 12,874 |
| Jun 2025 | 111,160 | 11,266 | 🇺🇸 US — 51,416 | 🇬🇧 UK — 11,325 |
| Jul 2025 | 148,218 | 28,824 | 🇺🇸 US — 70,681 | 🇬🇧 UK — 10,938 |
| Aug 2025 | 111,607 | 17,704 | 🇺🇸 US — 54,658 | 🇬🇧 UK — 8,925 |
| Sep 2025 | 124,285 | 20,273 | 🇺🇸 US — 56,461 | 🇬🇧 UK — 12,529 |
| Oct 2025 | 135,598 | 32,187 | 🇺🇸 US — 58,315 | 🇬🇧 UK — 12,409 |
| Nov 2025 | 149,355 | 37,249 | 🇺🇸 US — 66,139 | 🇬🇧 UK — 10,727 |
| Dec 2025 | 146,338 | 34,877 | 🇺🇸 US — 79,242 | 🇬🇧 UK — 8,165 |
| Jan 2026 | 96,857 | 25,382 | 🇺🇸 US — 46,267 | 🇬🇧 UK — 8,681 |
| Feb 2026 | 84,899 | 12,022 | 🇺🇸 US — 39,277 | 🇬🇧 UK — 9,848 |
| Mar 2026 | 93,637 | 15,270 | 🇺🇸 US — 41,098 | 🇨🇳 China — 8,601 |
| Apr 2026 | 118,128 | 26,206 | 🇺🇸 US — 59,885 | 🇸🇬 Singapore — 6,786 |
| 12-Month Total May 2025 – Apr 2026 | 1,480,706 | 273,539 | All countries combined · global audience | |
Country Breakdown — Apr 2025 vs. Apr 2026
April 2025 Countries by Hits · Pageviews
April 2026 Countries by Hits · Pageviews
📊 Key Audience Shift: U.S. Pageviews Tripled
While U.S. hits were relatively stable (67,629 → 59,885, −11%), U.S. pageviews nearly tripled from 5,307 to 15,154 (+185%). This means American visitors are going deeper into the site — browsing more pages per session. That’s the most commercially valuable signal in the entire dataset: higher engagement, not just more traffic.
Search Engine Referrals
April 2025 Search Engine Mix
Google overwhelmingly dominant — classic English-language SEO pattern for a U.S. destination site.
April 2026 Search Engine Mix
Google retains #1 but the gap narrowed. Yandex and Baidu entries correlate with the Singapore/China traffic surge.
Most Visited Pages — Then vs. Now
April 2025 Top Pages by Pageviews
April 2026 Top Pages by Pageviews
📄 Content Maturity: The Blog Is Working
By April 2026, the top pages list is entirely editorial — /attractions/, /broadway-shows/, /hotels/, Empire State Building, Midtown Manhattan Hotels. Real content is attracting real visitors. The blog category alone accounts for 1,500+ pageviews in April 2026.
Key Observations & Flags
Strong Organic Growth
+196% visitor growth and +113% pageview growth is strong even accounting for the spike. The baseline daily traffic (~350–450/day) is meaningfully higher than 2025 (~190/day), confirming real YoY improvement.
Content Strategy is Paying Off
Broadway Shows, Attractions, Hotels, and blog posts are now driving real traffic — exactly what advertisers and tour operators want to see from a destination site.
Hotel Intent is Measurable
The /hotels/ page (627 PV) and the Midtown Manhattan Hotels blog (513 PV) together show 1,140 pageviews of explicit hotel-research intent — a direct data point for accommodation advertisers.
Student Trips — Educational Crossover
The /student-trips/ page drove 254 PV in Apr 2025 — a meaningful signal that visitnewyork.com’s audience overlaps with educational tour operators and school travel planners.
Partner with visitnewyork.com
visitnewyork.com attracts a premium audience of trip planners, luxury travelers, and experience seekers. As the third-most visited NYC tourism property (behind NYC.gov and I Love NY), we deliver unmatched brand safety and direct reach to consumers actively planning travel.
We are currently offering a limited number of exclusive sponsorship positions across our highest-traffic pages. Secure a full-year partnership and own the visitor journey from inspiration to booking — with no competitor adjacency for the duration of your campaign.
📊 Audience Profile
- 68% household income >$100k
- 74% book travel within 30 days
- 82% leisure travelers
- 41% international visitors
- Search-driven, high-intent traffic
🏆 Competitive Advantage
visitnewyork.com ranks third among all NYC tourism sites, directly behind official government (.gov) and state-level properties. Unlike .gov domains, we offer premium, brand-safe advertising with flexible creative, direct attribution, and dedicated account management.
Our 273,539 annual pageviews and 1,480,706 total hits represent travelers actively searching for “things to do in NYC,” “Broadway tickets,” and “Manhattan hotels” — qualified, commercial intent at the exact moment they’re planning their trip.
📌 Sponsorship Packages
PREVIEW Ad placements as seen on visitnewyork.com
Broadway
Hotels
Attractions
Secure your sponsorship before Q3 sell-out
📆 CONTACT SPONSORSHIP TEAM